Pfizer Agrees To Pay $42.9 Million To Settle Illegal Marketing Claims

December 13, 2012

The North Carolina Attorney General’s office announced yesterday that drug manufacturing giant, Pfizer, has agreed to a settlement with 33 states in regards to claims the company practiced illegal marketing strategies. According to WFMY 2 News, the company will pay $42.9 million to settle the claims.

Roy Cooper, Attorney General for North Carolina, explained the company had promoted the medication Zyvox, which is an antibiotic used to treat pneumonia and difficult skin infections, as being more effective in curing these conditions than other similar medications without research to prove the claim. The U.S. Food and Drug Administration (FDA) had warned the company to stop before the lawsuit was filed.

Cooper added the company also marketed the medication, Lyrica, illegally by promoting the drug for a use in which the FDA had not approved it.

The agreement also ordered Pfizer to not promote its medications off-label or to make claims which cannot be substantiated. The company must also ensure its sales force is adhering to federal marketing regulations after allegations arose of incentive programs persuading doctors to prescribe Pfizer drugs.

The North Carolina Personal Injury Lawyers with HensonFuerst Injury Lawyers say that taking medications to cure conditions in which a drug has not been approved to treat has led to thousands of North Carolina Drug Injuries. Our firm is here to help if you have been harmed by a medication prescribed to you by a doctor.

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