Johnston County Kicks Off New Teen Driver Safety Campaign

September 22, 2011
Every parent knows teenagers mostly listen their friends. So Johnston County, North Carolina, officials and school leaders decided to use that to the advanatage of their driver safetly programs. A new driver safety campaign kicked off Wednesday of this week that is based on the idea of having teens discuss and encourage each other to practice safe driving habits.
According to WRAL News, 40 teens have been killed in the county in the last seven years; one of the highest fatality rates in the state. In 44 percent of those accidents, seat belts were not being utilized. These numbers have forced county leaders into action to look for another angle to get the safety message out to teens.
The old saying goes, “word of mouth is the best advertising anyone can get,” and that’s what the campaign is banking on. Student volunteers, many who have been affected by the loss of friends and family behind the wheel, are being utilized to spread information regarding safe driving to classmates, as well as a public service announcement made by students.
The North Carolina Auto Accident Attorneys with HensonFuerst have long been proponents of safety behind the wheel, especially with teens. The firm often partners with numerous organizations for campaigns promoting safety and always encourage drivers to be safe behind the wheel.
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